Get more YouTube Views

Macro Idea: Conduct tests to increase your click-through rate (CTR). Youtube has confirmed that CTR is one of their most significant ranking factors. 
Pro Tip: Add () or [] to the end of your video title. Industry research has shown just this one implementation can increase CTR by 38% as it gives users a quick preview of the video's content and relevancy. 
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Macro Idea: Conduct tests to increase engagement signals such as likes, comments, shares, and subscribers. 
Pro Tip: Ask your viewers a multiple choice question. Rather than saying  “Let me know what you think of this video in the comments”, ask “Did you think A or B was the most insightful from this video? You simplify the thought sequence of the viewer and improve your probability of engagement. 
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Macro Idea: Repurpose your video content to increase reach and search engine optimization. 
Pro Tip: Embed your videos on your website, blog posts, guest posts, and/or public relations efforts. Posting your videos on your website will allow you to implement custom video schema code/markup. (Learn about schema markup here) Lastly, you can use tools such as https://www.rev.com/ to create a transcript of the video and post the text under the video on your site. (this helps the search engine crawlers index your pages and increases your page word count) (Here is an example)
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Macro Idea: For video tags, you want to use concise tagging using the TSC formula:  Keywords, Synonyms, Category 
Pro Tip: 
Tags 1-3 = make them the direct keywords you want to rank for 
Tags 4-6 = make them synonyms of your targeted keyword 
Tags 7-8 = make them the categories of the overall topic the video covers  
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Macro Idea: Increasing watch time can help your video garner organic pick-up as average watch time is another significant ranking signal for the YouTube algorithm. 
Pro Tip 1: Get to the content FAST. Don’t do a 30-second intro before the viewer gets any of what they came for. (usually entertainment and/or information)
Pro Tip 2: Pre-plan, script, and/or outline your videos prior to shooting. 
Pro Tip 3: Apply new creative elements from time to time such as unique camera angles, music, and animations to keep your videos fresh and engaging. 
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Macro Idea: Optimize your video descriptions to help YouTube index your video and suggest it to others.
Pro Tip: Aim for at least a 100-word description. Outline the content within the video and include your target keyword(s) within the first 1-3 sentences of your description. Lastly, you’ll want to add your main keyword target 3-5 times with the description where it fits naturally. (ONLY if the keyword  fits in the description naturally, do not “keyword stuff” as it is known as a blackhat SEO tactic)

Macro Idea: Conduct tests to increase your click-through rate (CTR). Youtube has confirmed that CTR is one of their most significant ranking factors. 
Pro Tip: Add () or [] to the end of your video title. Industry research has shown just this one implementation can increase CTR by 38% as it gives users a quick preview of the video's content and relevancy. 
‍

Macro Idea: Conduct tests to increase engagement signals such as likes, comments, shares, and subscribers. 
Pro Tip: Ask your viewers a multiple choice question. Rather than saying  “Let me know what you think of this video in the comments”, ask “Did you think A or B was the most insightful from this video? You simplify the thought sequence of the viewer and improve your probability of engagement. 
‍

Macro Idea: Repurpose your video content to increase reach and search engine optimization. 
Pro Tip: Embed your videos on your website, blog posts, guest posts, and/or public relations efforts. Posting your videos on your website will allow you to implement custom video schema code/markup. (Learn about schema markup here) Lastly, you can use tools such as https://www.rev.com/ to create a transcript of the video and post the text under the video on your site. (this helps the search engine crawlers index your pages and increases your page word count) (Here is an example)
‍

Macro Idea: For video tags, you want to use concise tagging using the TSC formula:  Keywords, Synonyms, Category 
Pro Tip: 
Tags 1-3 = make them the direct keywords you want to rank for 
Tags 4-6 = make them synonyms of your targeted keyword 
Tags 7-8 = make them the categories of the overall topic the video covers  
‍

Macro Idea: Increasing watch time can help your video garner organic pick-up as average watch time is another significant ranking signal for the YouTube algorithm. 
Pro Tip 1: Get to the content FAST. Don’t do a 30-second intro before the viewer gets any of what they came for. (usually entertainment and/or information)
Pro Tip 2: Pre-plan, script, and/or outline your videos prior to shooting. 
Pro Tip 3: Apply new creative elements from time to time such as unique camera angles, music, and animations to keep your videos fresh and engaging. 
‍

Macro Idea: Optimize your video descriptions to help YouTube index your video and suggest it to others.
Pro Tip: Aim for at least a 100-word description. Outline the content within the video and include your target keyword(s) within the first 1-3 sentences of your description. Lastly, you’ll want to add your main keyword target 3-5 times with the description where it fits naturally. (ONLY if the keyword  fits in the description naturally, do not “keyword stuff” as it is known as a blackhat SEO tactic)