SEO Tools

Google Search Console is a great free to tool for the following:
•  Submit sitemaps directly to Google
•  Analyze a website’s keyword rankings
•  Identify what queries are receiving clicks
•  See backlinks
•  Find out how to improve mobile-friendliness and usability
•  Confirm whether or not Google can find and crawl your site

Ahrefs is a great all around paid SEO tool for the following:
•  Conducting full website audits
•  Keyword & content research
•  Competitive intelligence for SEO & Ad spends
•  Finding new backlink opportunities
•  Providing a website domain rating

Ahrefs offers four plans & a one-week free trial:
•  Lite - $99/m or $990/yr
•  Standard - $179/m or $1,790/yr
•  Advanced - $399/m or $3,990/yr
•  Agency - $999/m or $9,990/yr

Uber Suggest is a great keyword & content planning tool for the following:
•  Conducting keyword & content research
•  Tracking keyword rankings
•  Competitive intelligence for SEO
•  Finding new backlink opportunities

Uber Suggest offers three plans & a one-week free trial:
•  Individual - $29/m or $290/lifetime
•  Business - $49/m or $490/lifetime
•  Agency - $99/m or $990/lifetime

Web.dev/measure is a great free to tool for the following:
•  Analyze site performance scores
•  Get tips to improve performance
•  Get tips to improve user experience

Schema Markup Validator
•  Validate that a site has successfully implemented structured data
•  Analyze any warnings or errors to be fixed