What is search engine optimization?
Search engine optimization (SEO) is a digital marketing strategy and process that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO primarily targets unpaid traffic rather than direct or paid web traffic.
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.