Here’s a wonderful example, you’re a parent with a three-year-old child…
Rather than saying “you need to eat your broccoli”, which is often met with resistance. If you ask “would you like to eat some of your corn or your broccoli first?”, you will likely get buy-in as you’ve allowed for a level of agency in the decision-making process.
Similarly, if you’ve done any creative work, you know we provide more than one option at various stages of the creation and revision process. Although not always the main goal of doing so, we give ownership of the decision to others by allowing them to ask questions, compare, and make an informed decision.
