Creating a Customer Journey Map

If you want to consistently send the right messages at the right times, your first step is to map out your ideal customer journey. We broadly define the customer journey as the stages and micro yeses within a potential buying cycle. (check out our video short on “Flipping the Funnel”)

The marketer must deliver the right message, to the right prospect, at the right time - otherwise, it is no longer the right message. (dive into how to build customer personas and create effective value propositions)

For the vast majority of brands, the five stages comprised of Awareness, Consideration, Conversion, Loyalty, and Advocacy map well to true consumer behavior. 

Investing the time to map your customer journey is the best way to align your sales and marketing efforts with the same conversion plan. Your journey map serves as a guide to your creative team as they handcraft messages tailored to your audience and the stage of the buying process they currently reside. 

The return of this effort is an improved customer experience, a clear understanding of your entire funnel, and a strategy based on data-driven hypothesis and experimentation/iteration. 

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Let's break down each section of the sample Marqz journey map we are sharing with you today for free! (even our boilerplate sample is valuable)
^{**We custom create these for our clients during the Marqz branding process**}

Key sections and questions to ask yourself: 

1. Channels - what channels/touch points will our ideal customers interact with our brand along their buying cycle?
2. Key Metrics - what key performance indicators (KPIs) matter the most at this stage of the buying cycle? (the metrics that have the most impact on achieving our goals)
3. Content - what kind of content will we produce to serve our ideal customers? 
4. Opportunities - what unique angles can we take to optimize the thought sequence of our ideal customer? & how can we make our funnel more efficient? 
5. Micro-yeses within each stage - the arrows at the top of the journey map under each stage title, are some micro yeses we predict will need to happen to get through each stage.

‍

If you want to consistently send the right messages at the right times, your first step is to map out your ideal customer journey. We broadly define the customer journey as the stages and micro yeses within a potential buying cycle. (check out our video short on “Flipping the Funnel”)

The marketer must deliver the right message, to the right prospect, at the right time - otherwise, it is no longer the right message. (dive into how to build customer personas and create effective value propositions)

For the vast majority of brands, the five stages comprised of Awareness, Consideration, Conversion, Loyalty, and Advocacy map well to true consumer behavior. 

Investing the time to map your customer journey is the best way to align your sales and marketing efforts with the same conversion plan. Your journey map serves as a guide to your creative team as they handcraft messages tailored to your audience and the stage of the buying process they currently reside. 

The return of this effort is an improved customer experience, a clear understanding of your entire funnel, and a strategy based on data-driven hypothesis and experimentation/iteration. 

‍

Let's break down each section of the sample Marqz journey map we are sharing with you today for free! (even our boilerplate sample is valuable)
^{**We custom create these for our clients during the Marqz branding process**}

Key sections and questions to ask yourself: 

1. Channels - what channels/touch points will our ideal customers interact with our brand along their buying cycle?
2. Key Metrics - what key performance indicators (KPIs) matter the most at this stage of the buying cycle? (the metrics that have the most impact on achieving our goals)
3. Content - what kind of content will we produce to serve our ideal customers? 
4. Opportunities - what unique angles can we take to optimize the thought sequence of our ideal customer? & how can we make our funnel more efficient? 
5. Micro-yeses within each stage - the arrows at the top of the journey map under each stage title, are some micro yeses we predict will need to happen to get through each stage.

‍