How do I build a Community?

Here are five pro tips you can use when building your community. 
Number one, Rally your internal team & customers with a clear vision and brand purpose. 
Number two, Embrace and support a social cause that extends your customers impact through your brand. 
Number three, reshare user-generated content (UGC) and reviews. People buy from people, not corporations. 
Number four, develop a value-driven content marketing plan via things like blogs, videos, and social media posts. Figure out a way that you are going to provide value by educating or entertaining the audience you’re attempting to serve. 
And number five, Create exclusive community groups and provide deals, insights, & access to your team. Good examples of where you can build your group include Facebook groups, Discord servers, or utilizing a customizable community platform.‍

Now for the benefits of building community. 
Number one, you build loyal brand advocates that will spread the word about your brand and set your brand expectations in the minds of those around them.
Number two, you're able to generate additional user-generated content (UGC) for further social proof in your marketing.
Three, Your community will increase customer retention and increase lifetime value. (Your LTV)
Now number for and in my opinion the most important, your community and core users will provide you with many insights into your business.

I can not stress enough the power gained by leveraging community feedback. Just as Groove leveraged community, I have implemented community strategies and feedback programs for many companies. For example, when working with a tech startup utilizing artificial intelligence, fostering community allowed us to get valuable & consistent user feedback to the engineering team. This program & feedback loop accelerated product iterations & those iterations became increasingly impactful as they were guided by the direct challenges and goals of the end-users.

The image on the right of this slide is how that feedback loop commonly plays out.

1. To start you’ll want to create your plan to guide community goals & the content you’ll produce. 
2. Next you’ll want to create that content that will be valuable to your audience in some way.
3. You then want to make your request for feedback. There are many ways to do this, we commonly deploy some sort of survey system. 
4. Once that feedback comes in, you want to analyze it. Look for partners & create your action plan based on the most applicable feedback you received.  
5. You then implement your iterations based on your action plan guided by your community feedback. 
6. Lastly, you’ll want to notify your community of the updates & make sure they know their opinions & time are valued. & then, the cycle repeats.

Here are five pro tips you can use when building your community. 
Number one, Rally your internal team & customers with a clear vision and brand purpose. 
Number two, Embrace and support a social cause that extends your customers impact through your brand. 
Number three, reshare user-generated content (UGC) and reviews. People buy from people, not corporations. 
Number four, develop a value-driven content marketing plan via things like blogs, videos, and social media posts. Figure out a way that you are going to provide value by educating or entertaining the audience you’re attempting to serve. 
And number five, Create exclusive community groups and provide deals, insights, & access to your team. Good examples of where you can build your group include Facebook groups, Discord servers, or utilizing a customizable community platform.‍

Now for the benefits of building community. 
Number one, you build loyal brand advocates that will spread the word about your brand and set your brand expectations in the minds of those around them.
Number two, you're able to generate additional user-generated content (UGC) for further social proof in your marketing.
Three, Your community will increase customer retention and increase lifetime value. (Your LTV)
Now number for and in my opinion the most important, your community and core users will provide you with many insights into your business.

I can not stress enough the power gained by leveraging community feedback. Just as Groove leveraged community, I have implemented community strategies and feedback programs for many companies. For example, when working with a tech startup utilizing artificial intelligence, fostering community allowed us to get valuable & consistent user feedback to the engineering team. This program & feedback loop accelerated product iterations & those iterations became increasingly impactful as they were guided by the direct challenges and goals of the end-users.

The image on the right of this slide is how that feedback loop commonly plays out.

1. To start you’ll want to create your plan to guide community goals & the content you’ll produce. 
2. Next you’ll want to create that content that will be valuable to your audience in some way.
3. You then want to make your request for feedback. There are many ways to do this, we commonly deploy some sort of survey system. 
4. Once that feedback comes in, you want to analyze it. Look for partners & create your action plan based on the most applicable feedback you received.  
5. You then implement your iterations based on your action plan guided by your community feedback. 
6. Lastly, you’ll want to notify your community of the updates & make sure they know their opinions & time are valued. & then, the cycle repeats.