'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
'Branding' is about setting & creating expectations.
Three visuals of real-world examples of this principle in action...
1. The Volkswagen Group makes both cars branded as "VW" and "Lamborghini".
2. The Toyota Motor Corporation makes cars branded as "Toyota" and "Lexus".
3. Coca-Cola has been the market-leading soft drink for decades. Studies have shown that a significant percentage of people prefer drinks labeled as Coca-Cola regardless of what is actually in the can/bottle/cup.
Dive into the neuroscience of branding in our full "What is a brand" resource @ https://www.marqz.co/marketingresources/what-is-a-brand